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Category: Marketing Essentials. SWOT Analysis. SWOT Analysis SWOT analysis is a tool for auditin...

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Skillbook. Welcome to this Skillbook on Marketing Essentials. Designed to fit into just one hour, you'll learn: How to identify your product...

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Marketing Essentials Annotated Marketing Plan; Math Review; Quick Math; Global Economics; Textbook Resources. On...

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Marketing Mix. Comprises four basic marketing strategies called the four Ps (place, price, promotion, product) Market Segmentation. A ...

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The marketing concept rests on four pillars: (1) identifying a target market, (2) focusing on customer needs, (3) coordin...

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